Introducing the latest billboard sensation in Dubai! JanSport, a globally recognized fashion wear brand renowned for its exceptional backpacks and outdoor gear, has made its first-ever Out-of-Home (OOH) appearance in the vibrant city. With the captivating Always with You campaign, JanSport not only brings its high-quality products but also a promise to accompany you on life's adventures. This simple yet impactful billboard from JanSport beautifully encapsulates the brand's essence and commitment. The message, Through the ups and downs and in between, JanSport is always with you, resonates with audiences on a personal level, emphasizing the backpack as not just an accessory but a trusted companion for life's journey. The choice to present the message in both Arabic and English showcases JanSport's global appeal and inclusivity, ensuring that people from diverse linguistic backgrounds can connect with the brand. This thoughtful approach aligns with JanSport's reputation for providing high-quality backpacks that cater to the needs of students, adventurers, and travelers worldwide. The digital screen billboards became highly visible during the fourth week of August.
