The COVID-19 pandemic has rapidly transformed our behavior, leading to the rise of remote work, e-payments, and various other digital advancements. In Egypt, the impact of these changes can be witnessed through the emergence of numerous e-payment service providers, offering seamless and time-saving online payment experiences. Among them, Sahl stands out as a mobile payment app specifically tailored for the Egyptian market, with a particular focus on addressing one of the city's largest needs - bill payments.\r\nDisplayed prominently on billboards across Greater Cairo, Sahl introduces itself as the ultimate solution for hassle-free bill payments. The app, available for download on the Google Play Store, the Apple App Store, and Huawei AppGallery, offers a user-friendly interface and a range of convenient features. Users can effortlessly settle bills for utilities, phone charges, school fees, and more. Getting started is as simple as creating an account and linking a bank account or credit card. Sahl goes the extra mile by providing multiple payment options, including QR code scanning or manual entry of merchant details.\r\n\r\nOne recent advancement in Egypt, initiated by the Ministry of Electricity, involves the transformation of traditional electric meters into rechargeable meters that can be conveniently topped up with a dedicated payment card. However, many people face the inconvenience of having to visit dedicated stores to recharge these cards. Sahl steps in as the problem solver for this pain point, as highlighted by the billboards throughout Greater Cairo. The message is clear - with Sahl, everything becomes easier.\r\nYou can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.