Their previous campaign spun the month of love into a savings one, and this time, the giant in consumer electronics and e-commerce is back on Cairo’s billboards with another twist! Have you guessed the brand yet? It’s 2B! For back-to-school season, 2B calls upon all students to “Start Off Your School Season With a Laptop from Intel.” Get this, with a “0% Interest, 0% Purchase Expenses & 0% Prepaid” on 6-month installments. It’s the deal of the century! Who is this aided by, you might ask? None other than ValU. These offers are not only on laptops, but 2B is also offering a discount on the Canon PIXMA G3420 printer of 2000 EGP when you trade your old printer, and consumers can pay off the difference within 12 months. 2B knows their audience as they also advertise gaming with the AI-Assist from Nvidia, accompanied by the ad copy “Study, Game, Create. Accelerated.” With all of this, 2B dubs itself the name “The School of Savings,” with the ability to “Trade. Save. Install.” Go visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to disclose information about this campaign and more!
