On a trust-worthy, royal blue OOH billboard, Al Hamra for Real Estate promotes its flagship residential project, Falcon Island. Using the hoarding format, the leading lifestyle developer and investment company, Al Hamra, decided to display the premium project, which was a brilliant option and matched the elite nature of the project. Usually, brands use hoardings because they are a large format that can be seen by many people. Hoardings can be placed strategically to target a particular audience, and they can be used to build brand awareness, generate leads, or simply make a bold statement. Hoarding advertising can be a cost-effective way to reach a large audience, and it offers a lot of creative freedom. The campaign's artwork matches the project’s nature, as the top view of the view shows how upscale it is. Moreover, the billboards show the units, four and 5-bedroom villas, starting with 7.8 million AED with a post-handover payment plan. On the left side, there’s the call to action represented in the hotline and the website for interested prospects and annexed with the tagline “Living Reimagined,” which is a well-crafted marketing message that appeals to the human desire for change and improvement. It suggests that the project being advertised can help people live their lives in a more fulfilling and meaningful way, which is exactly the case in this campaign. It’s worth mentioning that the project’s launch was back in February of the current year.
