Heating up the streets of the UAE, KFC, the food service tycoon unfolds an appetizing OOH campaign showcasing flavorsome Crunchers sandwiches. \r\n\r\nMaking an impression is KFC's forte, demonstrated by their Crunchers campaign. At a distance, the ads and billboards boldly scream KFC in their striking red and white scheme. The magnified display of the Crunchers sandwiches, however, steals the show, making it impossible for anyone passing by not to notice\r\n\r\nFollowing their previous campaign, continuing with sandwiches offering different levels of heat, the campaign centers on the 9 AED Crunchers. The Dynamite Cruncher is reserved for the most adventurous spirits. For those who favor medium spice, the Pepper Mayo Cruncher provides exactly the right amount of heat. As for the Original Mayo Cruncher, it is directed at those who prefer a mild, flavorful experience.\r\n\r\nThrough its campaign and delectable sandwiches, the Americana Group brand has managed to capture yet another round of loyal fans.\r\nThis campaign appeared in the first week of September across the UAE featuring mega coms, uni-poles, and lampposts.