As students prepare to embark on their new school year, Etisalat by e&, the leading telecommunications provider, has launched an exciting new back-to-school outdoor promotional campaign aimed at enhancing connectivity and providing incredible value for customers. Following their prior appearance, the telecommunications provider offers UAE’s audience the “Mega Offers on devices, plans, and more”, making sure the new school season is a saving one. The enticing device and plan offers are designed to suit the varying needs of students and families. Whether it's unlimited data for research and online learning or affordable calling rates for staying connected with peers, the plans cater to every aspect of the modern student's life. The billboards utilize the colors red and white. While red is a vibrant and attention-grabbing color that can evoke feelings of excitement, energy, and urgency, white, on the other hand, is often associated with purity, simplicity, and cleanliness. By using these colors prominently in their campaign, Etisalat by e& created a strong visual identity that stands out and is easily recognizable. The new campaign showed up on UAE’s streets in the fourth week of August on bridge billboards and digital screens.
