With the beginning of the autumnal equinox, La Roche-Posay continues its outdoor advertising campaign for skincare and sun protection, succeeding the last campaign, Protect Yourself From Sun Exposure in August; La Roche-Posay Anthelios UVMune 400 SPF50 is a dermatologist-backed, high-quality product with unparalleled sun protection, this sunscreen has earned the top status of being the No.1 brand, It also provides complete protection against both UVA and UVB rays, preventing sunburn, premature aging, and the risk of skin cancer. With the same vitality, orange visuals as the previous advertising campaign, and heading set against a backdrop Subheading: La Roche-Posay Anthelios UVMune 400 SPF50+, and the motto The most effective sunscreen prominently making it the focal point of the advertisement and the ad copy “No.1 Brand Recommended By Dermatologists - for more emphasis highlighted to showcase the product's primary benefit. The advertising campaign has been spread across static billboards, strategically targeting highways for maximum reach; this approach particularly shows that La Roche Posay's products cater to the high-end segment of the Egyptian market. For additional information about the Cosmetics & Personal Care campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
