Living in Dubai is a multifaceted experience, influenced by personal goals, career aspirations, and the environment we inhabit. Meraas, a prominent real estate developer in Dubai, understands the importance of creating distinct living experiences that leave a lasting impact on residents. Through their captivating outdoor advertising campaigns, Meraas aims to showcase their exceptional projects and provide a glimpse into the extraordinary lifestyles they offer. In 2023 alone, Meraas has launched an impressive lineup of outdoor campaigns, with the current one being their sixth. These campaigns utilize Dubai's diverse billboard formats to captivate passersby and highlight the unique features of Meraas' developments. One of their recent campaigns in July focused on the Design Quarter, a creative and connected project located in the heart of D3 (Dubai Design District). Another noteworthy project that Meraas has highlighted through its outdoor advertising is Madinat Jumeirah Living. This project made its first appearance on billboards in 2021 and has now returned for a second round of promotion in August. The campaign emphasizes the distinctive living experience offered by Madinat Jumeirah Living with a powerful message on hoarding spaces: There's living, and there's Madinat Jumeirah Living. The visuals accompanying the message depict individuals enjoying the vibrant nightlife of the mini city, all while overlooking the iconic Burj Al Arab. Get to know more about out-of-home advertising campaigns on Insiteopedia.
