Mastercard's Priceless OOH campaign in Greater Cairo has created a buzz among the public, leaving them filled with excitement and a yearning for new travel experiences. This campaign builds upon its previous launch in July 2023, showcasing a consistent visual presentation and extending its reach as a global or regional initiative, including the vibrant city of Dubai. The core focus of the campaign revolves around the idea of fulfilling our travel aspirations. It skillfully captures the essence of wanderlust by presenting a simulation of a client seated comfortably on a sofa, seamlessly transported to a breathtaking summer destination. The campaign visuals, immersed in a tranquil beach and sea setting, evoke feelings of relaxation and invite viewers to envision themselves in these idyllic locations. The campaign prominently features Mastercard's Priceless logo, which symbolizes trust, convenience, and unforgettable experiences. Alongside the logo, two captivating taglines accompany the visuals: A stay in hotels you were dreaming of'' and Visit hotelbookings.priceless.com. These taglines serve as a call to action, encouraging individuals to explore their dream destinations and discover the array of hotel options available on the Priceless platform. Mastercard capture the attention of passersby, igniting their imagination and fueling their desire to embark on new adventures. The campaign's consistent visuals across different locations create a sense of familiarity, reinforcing the brand's message of delivering priceless experiences that transcend geographical boundaries. Visit MOOH, your local OOH intelligence data provider with international standards, to get more detailed info about Mastercard’s OOH campaigns in Egypt.
