A new outdoor campaignfrom QSR global brand KFC announces two new combo meals for a very economical price.

Using partitioned branded backgrounds, the ads showcase both meals with their varying components, for the price of 25 L.E. The ad copy reads “amazing meals for a fair price” in colloquial Egyptian, mixing red and black typo that makes the text stand out.

The campaign was installed during the last weekend of November and can be seen on uni-poles, billboards, and lightboxes in the brand's same regular locations. 

KFC presents the new “amazing meals”-00
KFC presents the new “amazing meals”-00

The Art & Science of OOH

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