Hour Choice, the famous brand under the Rivoli Group, has launched an OOH campaign in Dubai. This time, the campaign showcases Calvin Klein watches featuring the popular star Disha Patani. It is worth noting that this campaign runs simultaneously with Hour Choice's OOH campaign for Boss watches and accessories. The OOH campaign by Hour Choice for Calvin Klein watches can be spotted on uni-pole in Dubai. The elegant visuals are designed to captivate the audience, with Disha Patani gracefully wearing a Calvin Klein watch against a pristine white background. Complementing the imagery is a simulated representation of the watch itself, creating a compelling visual narrative. The campaign prominently displays the logos of both Calvin Klein and Hour Choice, establishing a brand association and reinforcing their credibility. By featuring Disha Patani, a well-known celebrity, the campaign adds a touch of glamor and allure to the brand. Her association with Calvin Klein watches creates a sense of desirability and aspirational appeal for potential customers. Running in parallel with the Boss watches and accessories campaign, Hour Choice demonstrates its versatility and ability to cater to different consumer preferences. This strategic approach allows the brand to target a broader audience and showcase its diverse range of offerings. Learn more about Jewelry brands’ OOH campaigns and more by visiting our Insiteopedia.
