As the summer season winds down, Greater Cairo's residents are in for one last delight, courtesy of a collaborative effort between the National Bank of Egypt (NBE) and Telecom Egypt's WE. Even as summer fades, the spirit of summer offers remains alive, and these two powerhouses are teaming up to bring a special deal to the city. Telecom Egypt's WE recently graced the outdoor advertising scene in early August with an attention-grabbing campaign endorsed by Aïcha Ben Ahmed, Aya Samaha, and Adam El Sharkawy. The campaign showcased a range of exciting offers for WE users, accessible by simply dialing a specific code before recharging. Similarly, the National Bank of Egypt made its mark in the out-of-home space with a joint campaign alongside Orange. This campaign spotlighted the cashback perks available to those using Orange Cash, a bank-supported gateway. Now, WE and NBE have joined forces again, this time dominating the Greater Cairo billboard scene with an irresistible offer. With many shoppers seeking smart installment payment methods, telecom and financial service providers have introduced the triple zero interest option. The campaign message is clear: Purchase your purchases in 12 monthly installments at WE stores using NBE's credit card. The visuals further emphasize the allure: 0% upfront payment, 0% interest rate, and 0% administration fees for any item purchased. As summer bids adieu, this collaboration ensures that the excitement lingers a bit longer, offering a golden chance for savvy shoppers to score fantastic deals. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
