In a dazzling spectacle that has captured the attention of Cairo’s passersby, Madinet Masr has launched its latest OOH campaign, featuring the renowned actor Ahmed Fahmy for their groundbreaking payment method, Touba. After their previous outdoor campaign in May 2023, Madinet Masr continues to push the boundaries of innovation in the real estate industry. Touba is revolutionizing the way people purchase their dream homes. With this pioneering payment method, homebuyers can now acquire their desired properties and pay them off at their own pace, without the hassle of checks or burdensome requirements. Gone are the days of limitations and constraints in the real estate market, thanks to Touba. The OOH campaign visuals, derived from a captivating video ad, tell the story of Ahmed Fahmy, who finds himself trapped in a job he dislikes, forced to endure it solely to meet the demands of his installments. However, the message is clear: Touba liberates you from the control of installments. The campaign's tagline, Don't let the installments control you, resonates powerfully with viewers, offering a glimpse of the freedom and flexibility that Touba provides. Accompanying the visuals are the logos of Touba, Madinet Masr, and Madinet Masr Innovation Labs, serving as a testament to their commitment to cutting-edge technology and unparalleled expertise in the real estate sector. Additionally, Madinet Masr's hotline and website are prominently displayed, ensuring that potential customers have easy access to further information. Visit MOOH To get more detailed info about Madinet Masr’s OOH campaigns in Egypt.
