The International Association of Intra-African Trade Fair (IAFT2023) Conference and Exhibition is a major event that will bring together businesses, governments, and other stakeholders across Africa to promote intra-African trade. The conference will be held in Egypt from 9th to 15th November 2023. The theme of the conference is Boosting Intra-African Trade for Economic Development and Regional Integration. The conference will provide a platform for businesses to network, learn about new opportunities, and explore partnerships. It will also feature a number of high-level speakers, including government officials, business leaders, and experts on trade and development. The IAFT2023 Conference and Exhibition is a unique opportunity for businesses to connect with the African market and grow their business. If you are interested in attending, please visit the website for more information. The conference was originally scheduled to be held in Abidjan, Côte d’Ivoire, but the venue and dates have been changed to Egypt due to logistical reasons. The OOH campaign announced the dates and the sponsors using the digital solution that matches the campaign’s objective, which is mainly awareness. Moreover, choosing the digital solution is a right decision for several reasons, i.e., high visibility, as digital outdoor screens are highly visible, they can be placed in high-traffic areas where people are likely to see them. This is important for a pivotal exhibition like IATF, as it needs to reach a large number of people in order to be successful.Scalability also is another reason to use digital outdoor screens, as they can be scaled to fit the needs of the campaign. This means the campaign can be tailored to reach a specific audience or target a specific location.The third reason is the engaging content; digital outdoor screens can display engaging content, such as videos, animations, and interactive graphics. This can capture the attention of passersby and keep them engaged with the campaign. The campaign’s artwork suited the African theme as the used colors are the famous warm to represent the African culture. Placed on a white background to strengthen the artwork and the copy. The copy is strong and straight to the point, as you can spot two call-to-actions: the first one is “Join the biggest commercial and investment event in Africa,” and the second one is placed in the middle, “Showcase Now” in red with a big font that’s hard to miss for the pedestrians and passersby. The screen is annexed with the location and the expo’s date, along with the website. The campaign's geo-distribution is strategic, as it focuses on targeting busy areas in Cairo. The campaign aims to maximize its reach and exposure to a larger audience by identifying and selecting these high-traffic locations. This approach allows the campaign to effectively deploy its message to a concentrated population, increasing the likelihood of engagement and generating desired outcomes. Additionally, by targeting busy areas, the campaign can take advantage of the higher footfall and visibility, potentially leading to increased brand awareness and customer acquisition. ADThe Egypt High-Level Business Promotional Event for Intra-African Trade Fair 2023 brought together leaders from different industries, government officials, and members of the diplomatic community to discuss how the African Intra-African Trade Fair can promote trade and investment opportunities between Egypt and the rest of Africa under the African Continental Free Trade Area (AFCFTA). The event focuses on the theme of Promoting Egypt-Africa Trade and Investment. Representatives from the African Export-Import Bank attended it, the African Union Commission, and the African Continental Free Trade Area Secretariat. The Intra-African Trade Expo 2023 Advisory Board Chairman and Ex-President of Nigeria, Olusegun Obasanjo, announced that the third edition of the expo will be held in Cairo in November 2023. He encouraged the business community to participate in the expo to explore the limitless business opportunities available. The event is expected to be bigger and better than the previous two editions, attracting over 1,600 exhibitors, more than 35,000 visitors, buyers, and conference delegates from all 55 African countries and the rest of the world. Trade and investment deals of more than 43 billion US dollars are expected to be made at the expo. Moreover, Yahya Al-Wathiq Billah, the Minister Plenipotentiary and Head of Egyptian Commercial Representation confirmed that the IATF exhibition is a significant event for commerce and economics in Africa. This event has gained importance since its first edition in 2018, held in Egypt, where 1,100 exhibitors participated and concluded trade and investment deals worth US$32 billion. The Egyptian government prioritizes the development of African economies. Attending the IATF2023 can provide the Egyptian private sector with valuable insights into the advantages and possibilities of engaging in the event. It is a must-attend for importers and exporters seeking to benefit from the single market of 1.3 billion individuals established by the AfCFTA, which has a collective Gross Domestic Product of $3.5 billion. If you wish to attend the Intra-African Trade Fair 2023 as an exhibitor, buyer, trade visitor, or delegate, please head to this link to register. Additionally, stay up-to-date with the latest news by following us on the expo’s official social media channels. Know more about IAFT2023 OOH campaigns by visiting Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system in Cairo and the United Arab Emirates.
