Amazon is making a splash once again in the UAE's OOH advertising scene with its global back-to-school promotional campaign. This time, the campaign utilizes a combination of digital screens, lampposts, and hoarding OOH formats in Dubai and Sharjah to effectively reach its target audience. This back-to-school campaign follows Amazon's successful prime day OOH campaign in July 2023, which garnered significant attention and generated excitement among consumers. It's worth noting that Amazon has traditionally launched its back-to-school campaigns in August, as seen in their 2022 campaign. The campaign's visuals are carefully tailored to highlight the irresistible offer of up to 50% off on select items, available from the 23rd to the 31st of August 2023. The tagline Back-to-school sale emphasizes the timely nature of the campaign, while a student girl model is featured alongside essential school tools in the hoarding on Amazon's iconic orange background. The presence of Amazon's logo and website on a dark blue background ensure brand recognition and reinforce the campaign's message. By utilizing a diverse range of OOH formats, including digital screens, lampposts, and hoarding, Amazon maximizes its visibility within key locations across Dubai and Sharjah.
