For back-to-school season, Shoemart, found at Centrepoint, has just released an OOH campaign in the UAE after their previous advertisement. The fashionwear brand from Landmark Group provides a wide selection of names and inexpensive goods for men, women, and kids. The company has a wide selection of in-house brands, including well-known worldwide names like Adidas, Kappa, and Puma, featured in this campaign. In addition to shoes, Shoemart also sells a variety of accessories such as belts, handbags, baggage bags, wallets, socks, purses, and school bags. The campaign's visuals showcase fashionable kids wearing top brands like Adidas, Puma, and Kappa, making a stylish statement this back-to-school season. It features two young scholars standing between library aisles, their feet adorned in plain black school shoes with their vibrant Puma backpack. Stepping onto the school bus, another two adorable children sit at its entrance in trendy sneakers, and matching black Kappa and Adidas backpacks, popping against the yellow of the school bus. Shoemart understands the importance of self-expression, and their ad campaign encourages students to embrace their personalities while excelling academically. On hoardings and uni poles, the campaign spread in Dubai & Sharjah in the first week of August.
