Following their prior campaign, the cosmetics and personal care giant Sephora has launched a new and exciting advertising campaign to introduce their latest skincare innovation: the Super Glow Serum with Vitamin C+E. Packed with potent ingredients, the Super Glow Serum with Vitamin C+E has the ability to visibly increase radiance while improving and evening out the appearance of skin tone. Beauty enthusiasts all across Dubai will crave Sephora’s serum for its remarkable benefits and its capacity to diminish the appearance of fine lines and wrinkles, fade dark spots, and improve overall skin texture. The outdoor campaign features visuals of the new serum bottle, accompanied by Sephora’s usually stripped, black and white backgrounds, sticking to their usual yet unique identity. The serum bottles are in the foreground of a solid orange background, reflecting its association with the fruit itself, which is a rich natural source of vitamin C. By incorporating orange in advertising, Sephora conveys a message of rejuvenation, radiance and promoting a youthful appearance to the audience. The new campaign was distributed in Dubai in August on digital screens.
