Introducing the game-changer in hair care, Hannah El Zahed invites you to discover Sunsilk’s Shine & Strength products on Cairo’s OOH scene after a long gap from the scene. Unilever’s brand shares the secret behind “5X Stronger and Shinier Hair”, as recommended by the stunning Hannah El Zahed. Their vibrant pink billboards stand tall, spreading the essence of the feminine campaign. Even their packaging is pink! Hopping on the Barbie trend, everything on their billboard is pink from top to bottom. With its innovative formula, Sunsilk unlocks the true potential of your hair, leaving it irresistibly lustrous. The campaign focuses on the self-confidence that comes with healthy, radiant locks and thus empowers women all over Egypt with their cosmetics and personal care items. Sunsilk specifically chose Hannah El Zahed as their brand ambassador because she possesses qualities that align with Sunsilk's brand image. Firstly, she is widely known for her luscious locks and incredibly long and strong blonde hair, so she is the perfect candidate to be a hair ambassador. She’s also loved by Egyptians and increasing in popularity day after day. Want to know more? Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to unveil this campaign and even more!
