Following their prior appearance on UAE’s billboards, Standard Chartered Priority, the renowned name in the financial service industry, has recently launched an impactful outdoor advertising campaign that aims to promote and endorse the benefits of investment banking. The new ad spaces are designed to capture attention and engage audiences with its compelling messaging. That being whether or not one’s current investments meet their retirement needs and ambitions. The ad campaign portrays multiple scenarios of prospective futures that the general public can relate to. Whether it's building a family or being comfortable post-retirement, Standards Chartered has got your back. The ad space encourages the audience to “Start a relationship with us and enjoy up to 21,500 AED cashback.” The visual representation portrays a man launching at home while all the luxuries he might need surround him. Another ad space illustrates a happy family of 3, while surrounded by prestigious universities, reflecting how this family’s child can have a secure and prosperous future through their investment. The last is of a man working hard at his desk, with the perfect retirement home behind him to settle in. This campaign emphasizes the personalized and tailored nature of investment banking services offered by Standard Chartered Priority, highlighting how the bank works closely with clients to understand their unique financial goals and aspirations. The ad visuals are inspiring, serving as a catalyst for individuals aspiring to achieve financial success. The new campaign was disclosed in Dubai on digital screens and hoarding billboards in the first week of August.
