The outdoor advertising scene in UAE is about to turn into a large number of back-to-school promotional campaigns. Skechers is well-known for its sturdiness as shoes for students, which makes it the perfect brand to promote its shoes at the start of the 2023-2024 scholar year. The previous campaign of the fashion wear brand was last year, especially during the back-to-school season, which shows a pattern that Skechers appears annually on the OOH chart of the UAE. Using the displays of hoarding and lamppost to showcase their latest promotions is strategic as the hoarding display grabs the attention of the passerby while lampposts help with spreading the news without being overwhelming. The campaign’s ad copy explains perfectly what this campaign is about, as you can find sentences like “buy any shoes and get a free smart kit” “2 pairs for AED 599” with the back-to-school colorful stamp. The geo-distribution targeted busy highways and roads to reach the target audience. It’s worth mentioning that Skechers made history by becoming the first footwear company to have a television commercial on the Super Bowl.
