Haier, the Chinese home appliances giant, just released an OOH campaign in August; the campaign puts an emphasis on competition and uniqueness, which was obvious in the ad’s copy. The campaign’s copy chose the keywords carefully to grab the audience’s attention; keywords like “Competes, globally, number 1” make it hard to miss, therefore, can subconsciously affect the purchasing decision of the target audience. The primary color of the artwork is navy blue which is known in marketing and indicates trust, confidence, and reliance. All those values tackle the customer’s needs exactly; choosing this color is extremely brilliant. Moreover, the campaign uses digital screens and static billboards, showcasing the brand to different audience demography, as digital screens attract younger ages while static billboards target Gen X and older. The campaign has been spotted in east Cairo and on the 6th of October Bridge to indicate a strategic geographic distribution that targets commuters with a specific purchasing power. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
