Joyalukkas has treated Dubai’s DOOH audience with a brand new OOH advertising campaign in Dubai after their last OOH campaign, which showcases their exquisite collection. The world’s favorite jewelry brand is back, as they declare on their digital billboards! The visuals are meticulously crafted to evoke a sense of elegance and allure that falls in line with Joyalukkas’ collection. The model they chose perfectly encapsulates the Mother of Pearl set and compliments it. The DOOH advertisement brilliantly highlights their gorgeous Yuva collection and its modern geometric set, flawlessly capturing the essence of the jewelers. The captivating video visuals resonate with the city's cosmopolitan aura, inviting Dubai’s Digital OOH audience to check out the brand, being a beautiful addition to any outfit and ensemble. The gold gleams off the visuals and is alluring to all of Dubai, with the close-up snapshots of the necklaces and rings beaming in the photos. The new campaign was distributed in Dubai in the first week of August on digital screens.