In 2023, over 100 gated compounds adorn 6th October City, presenting a plethora of choices for prospective residents seeking an elevated lifestyle. Amid this landscape, one stands out prominently – Ladera by Merath Developments. Since 2021, Merath has ingeniously utilized outdoor spaces to showcase its pride and joy, Ladera, projecting a Wonderful Life for homeowners. Recently, the developer took a captivating approach, enlisting Ahmed Abdelaziz as the face of Ladera, highlighting the community's unique selling point: 85% of its expanse is dedicated to lush landscapes, ensuring a breath of fresh air for all. As summer wanes in 2023, Merath Development has made a compelling return on large billboards across West Cairo. Building on the success of its ambassadorship strategy, the campaign reintroduces Ladera to passersby. This time, the legendary and versatile Medhat Saleh takes the spotlight, endorsing Ladera's promise of a luxurious gated haven, synonymous with a Wonderful Life. Aspiring residents are enticed not just by the imagery but by the enticing payment plans shared on visuals, coupled with a hotline for immediate action. With Medhat Saleh's influential voice, Merath Developments beckons dreamers to step into a world where luxury meets serenity – a Ladera lifestyle. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
