Liv Bank is the UAE’s first digital bank designed for the digital savvy who are seeking financial solutions that can keep up with their hectic lives and has popped up on the UAE’s digital ad scene. Liv Digital Bank, which is supported by Emirates NBD, epitomizes reliability and the capacity for ongoing innovation to enable its users to do more every day through their mobile app.\r\nWith a new value proposition focused on Generation Now, Emirates NBD has updated its digital bank Liv to give them a brighter financial future through innovative services and an exceptional digital experience. Liv's distinct value proposition gives clients a plethora of new creative and rewarding goods and services, as reflected in its new motto, Liv Ahead”.\r\nFor this campaign, Liv Bank is pushing their “Liv World Card,” which is “A card like no other,” offering major flexibility and being easy to use. Liv’s World Card includes “15x more rewards on select spends” and “Up to 1500 AED monthly cashbacks”. On their yellow and black billboards, Liv Bank informs the audience that it’s the “Best Stable Deposit” with an interest rate of 4% from the next day, from 120 days!\r\nThe new campaign was disclosed in Dubai the first week of August on digital screens.