After their last appearance, Banque Misr rises on Cairo’s billboards with a new blazing campaign for their new certificates. The three-year special dollar savings certificates from Banque Misr are available with the optimum interest rate paid upfront and a cumulative return of 27%. This project is the result of Banque Misr's ongoing dedication to providing for the various demands of its clients and consistently creating new products to match those needs. The Al Qimma and Elite savings certificates in US dollars are now available at Banque Misr's branches as part of the bank's continued efforts to improve its savings products. The billboards resemble a dollar bill and state “Triple Savings Certificates in U.S Dollars” and “Highest savings return for Egyptians and foreigners”. The banking sector giant also declares that the Al-Qema certificate has an annual return of 9%, while the Elite certificate has a 7% annual return. The campaign is very informative and holds a lot of the needed information for those curious to invest without having to do much extra research. Additionally, the choice of imagery aligns with the bank's core business. It serves as a visual cue for Banque Misr and helps potential customers associate with and considers the bank for their financial needs. Need to know more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to learn about this campaign and more campaigns!