Amazon Egypt is at it again with limitless deals, unbeatable saving opportunities, and unmissable promotions. Following their prior appearance in celebration of the prime day, the multinational e-commerce platform sets the tone on Cairo’s streets with their unbeatable outdoor promotional campaign, featuring their latest exclusive deals. The new campaign, as always, holds Amazon’s signature mantras and identity. With the use of their usual colors, the brand dignified the billboard in addition to withholding great power over their well-established identity. Utilizing oranges and blues is quite usual in outdoor campaigns, but while accompanied by catchy slogans like “Pay Less, Save More” and mobile app illustrations, it is established that it is none other than Amazon. The mobile replicas on the ads hold all the enjoyable editions one can get through Amazon’s latest promotions, in addition to a subtle mention that the deals go up to 50% OFF. All while encouraging users to download the Amazon mobile application now to enjoy the offers through one click of a button. The ads are catchy and highly visible, catching the attention of onlookers all across Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
