Get ready to beat the summer heat with Sprite's latest and most noticeable OOH campaign to hit the streets of Cairo! This refreshing campaign is guaranteed to cool down even the hottest passerby, leaving them thirsty for more.\r\nBuilding on the success of their previous OOH campaign in May 2022 changing the packaging, Sprite has taken things up a notch this time. With catchy and relatable taglines that perfectly capture the essence of summer hotness, combined with the iconic Sprite bottle in a mesmerizing o degrees blue ice render, this campaign is impossible to miss.\r\nThe tagline If it's too hot, cool it up serves as a friendly invitation for all those in need of a refreshing break from the scorching heat. And guess what? Sprite doesn't stop there! On the renowned 6th of October bridge, they placed an ad copy on a double-decker, adding another delightful tagline: If the bridge is hot, cool it up. They even thoughtfully provide a helpful heads-up that there's an exit just after 1500 meters.\r\nWith this communicative and relatable campaign, Sprite is not just selling a drink – they're offering a respite from the summer swelter. So, the next time you find yourself melting under the scorching sun, remember to reach for an ice-cold Sprite and cool up!\r\nKeep an eye out for Sprite's refreshing OOH campaign across Cairo, and let the coolness wash over you. For more in-depth info about Sprite’s OOH campaigns, visit MOOH.