Bourjois just turned 160; time flies! In a beautiful campaign, the cosmetics brand celebrated its birthday with the beautiful appearance of the fashionista Deema Al Asadi. The campaign chose the hoarding display to spread the happy news and took advantage of it and also promoted the Rouge Velvet The Lipstick. The ambassador, Al Asadi, is a brilliant choice for the campaign as the social media superstar is a well-known figure amongst the target audience of the brand, plus she has a wide fanbase that will introduce the brand to new segmentation who hasn’t tried it yet. In 1863, Alexandre Napoleon Bourjois introduced the world's first powder blush in Paris. Dissatisfied with the heavy and oily stage makeup commonly used in theaters, Bourjois developed a lightweight blush as an alternative, which quickly gained popularity among performers in Paris. The word spread beyond the theater community, and in 1879, the blushers became widely accessible to the general public. Even after nearly 150 years since its inception, the iconic little round pot of Bourjois blusher remains one of the brand's top-selling products, with approximately 3.5 million pots sold worldwide yearly. If you’re reading this campaign review, you’re interested in the Cosmetics & Personal Care industry; get to know more about other brands in the same industry through Insiteopedia.
