Chaumet Paris has decorated Dubai’s digital advertising arena after their previous appearance. The luxurious jewelry brand elevates Dubai’s DOOH scene by showing off their “Bee My Love” collection. The Bee My Love series, a staple of Parisian jewelry, openly embraces the bee's symbol. The graphic honeycombs grow continuously, becoming increasingly abstract and strengthened by exceptional craftsmanship, much like a beehive that forms over time. The Bee My Love creations influence infinite ways to style, being versatile yet distinctive, as their gold and diamond pieces can be stacked and mixed. Against a mesmerizing navy blue backdrop, Chaumet's advertisement transports Dubai’s fashion-savvy audience with their ethereal quality, where a stunning array of their bracelets gracefully floats and hangs mid-air on the visuals, giving a sense of weightlessness. The digital billboards are meticulously crafted to evoke a sense of elegance and allure, capturing the essence of the Bee My Love collection's timelessness. The new campaign was displayed in Dubai in the first week of August on digital screens.
