Steve Madden, the popular shoe and fashion accessories, has polished Dubai’s OOH locale with a new campaign to announce the release of the Autumn/Winter 2023 collection,The Apparel Group’s SM previous campaign was in Ramadan to publicize the collaboration with Fozaza, which was a successful campaign on many levels. The OOH medium used in this campaign is the hoarding display to reach the maximum visibility to the audience and convert them into sales afterward. The artwork is pretty simple, as it has one woman dressed minimally and posing with a purse from the latest collection along with two-tone high heels and the male version of the ad wearing one striking pair of sneakers. The copy is driving-friendly as it’s only a few words to help the audience to get the objective in seconds. The copy states that the fall collection is available in-store and online on Steve Madden’s official website, along with the famous footwear e-commerce website 6th Street. It's worth mentioning that the brand made a cameo In Martin Scorsese's The Wolf of Wall Street, and Jake Hoffman played the shoe designer Steve Madden's role. If you’re reading this campaign review, then you’re interested in the fashion wear industry; get to know more about other brands in the same industry through Insiteopedia.
