The demand for personal loans has surged significantly over the years, experiencing a remarkable 120.60% increase in 2023 compared to 2004. Reflecting this trend, QNB AlAhli has solidified its presence in Greater Cairo's outdoor spaces, introducing not one, but two cash loan programs. In a recent out-of-home campaign in Greater Cairo, the bank showcased its digital transformation through the introduction of the innovative Bebasta app. This move highlights the institution's commitment to evolving its banking services to better cater to customers' needs. QNB AlAhli's outdoor campaign features two distinct loan programs, each designed to address specific needs. The Doctors Cash Loan program empowers individuals to pursue their dreams, be it dream vacations, weddings, or personal ambitions. This offering emphasizes seamless procedures and access to necessary funds, supported by minimal documentation. The Cash Loan Against Rental Proceeds program capitalizes on rental income, providing a high-value loan for commercial, administrative, or service units. With easy procedures, flexible repayment plans, and minimal paperwork, this program aims to simplify the loan acquisition process. Both programs are accompanied by succinct Arabic ad messages. The Get A Personal Loan and Life Insurance with Little Documents to Submit message showcases the convenience and inclusive life insurance aspect of the Doctors Cash Loan program. Meanwhile, the Why Overthink? The Loan is in The Rented Unit message for the Cash Loan Against Rental Proceeds program cleverly employs the imagery of a labeled Rented Unit building to convey simplicity and clarity. To delve deeper into the offerings, interested individuals are urged to contact the provided hotline, serving as a call to action for the campaign. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
