Centrepoint has once again grabbed the attention of Dubai and Ras Al Khaimah residents with a new outdoor advertising campaign. Following its previous campaign in March 2023, the brand has leveraged hoarding, building wrapping, and uni-pole OOH formats to engage its target audience during the back-to-school and campus season in the UAE. The campaign visuals not only showcase a wide range of merchandise suitable for school and university students but also resonate with families, making it a compelling and encouraging experience for the viewers. The uni-pole had a special production for the brand's logo on top of the ad, The outdoor campaign in Dubai and Ras Al Khaimah stands out for its visually appealing and thoughtfully designed visuals. The campaign focuses on promoting the brand's goods that are specifically tailored for students, from school essentials to trendy university attire. By featuring students wearing Centrepoint's merchandise, the campaign effectively communicates with its target audience, enabling them to envision themselves using the products. The brand's logo takes a prominent place in the campaign, reinforcing Centrepoint's identity and familiarity among consumers. Accompanying the logo are taglines such as Back-to-school and Back-to-campus, succinctly capturing the essence of the campaign and aligning with the seasonal theme.
