With the hustle and excitement of a new academic year just around the corner, Carrefour has launched an OOH campaign in Dubai. In the first week of August 2023, the hoarding format of Carrefour's latest campaign caught the attention of passersby after the successes of their previous outdoor campaigns in July and May of the same year. Carrefour has demonstrated a consistent and robust presence in the OOH scene in the UAE, with not just one but already six different OOH campaigns in 2023 alone. This level of dedication shows their commitment to engaging with their audience and staying at the forefront of people's minds. This time, Carrefour's back-to-school campaign is in full swing, letting everyone know that they can find the lowest prices on everything they need for the upcoming school season. As the number one choice in the UAE, Carrefour prides itself on providing quality products at affordable prices, ensuring that families can prepare for a successful academic year without breaking the bank. Visually, the campaign stays true to the iconic Carrefour blue, instantly recognizable to anyone familiar with the brand. Accompanied by the brand's logo, the taglines make a bold statement: Lowest prices on everything, Back-to-school, and #1 in the UAE. With these messages, Carrefour leaves no doubt in the minds of consumers that they are the go-to destination for all their back-to-school shopping needs. Carrefour's playful OOH campaign is professional and entertaining, capturing the spirit of the back-to-school season. As students and parents gear up for the start of a new academic year, Carrefour's presence in the OOH scene continues to make a lasting impression.