Sting is back with a bang in Cairo, launching a captivating outdoor campaign that is bound to leave a lasting impression on anyone who lays eyes on it. Building on the success of their previous OOH campaign in July 2023, Sting's continuous efforts to dominate Cairo's OOH scene are nothing short of remarkable. This time, Sting's OOH campaign features a brand new visual concept and an accompanying message that will resonate with the kings among us. It's a campaign that celebrates those who stay awake, the relentless go-getters who conquer the day. And who better to represent the king of staying awake than the superstar himself, Mohamed Ramadan? With a tagline that reads, There's no king that doesn't drink Sting, the campaign sends a powerful message. It showcases the brand ambassador, Mohamed Ramadan, symbolizing the fuel that keeps the kings going. The product itself takes center stage, with the Sting logo displayed prominently, ensuring that no one misses out on this powerhouse energy drink. The campaign's visuals are predominantly red and electrified, evoking a sense of power and vitality. As passersby catch a glimpse of the ad, they can't help but feel the surge of energy emanating from the display. It's a visual representation of the strength and stamina that Sting provides, reminding everyone that they too can tap into their inner kings and conquer any challenge that comes their way. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Sting’s campaign.
