The first large-scale e-commerce site, Kenzz has made a stop on Cairo’s OOH scene. Kenzz allows you to share infinite products and the best offers with the people you care about while also earning rewards. The experience of purchasing online is changing, thanks to them! The mobile app adopts a B2C strategy since it cuts out the middleman/resellers, buys goods directly from local producers, and sells them to customers. The visuals for this campaign reinforce their brand identity using the same dark purple of their branding and logo, with green pop-up text and little icons that appear like funky stickers on the billboards. They also include some of the products featured on their app, such as an electric fan, a blender, rice, cleaning supplies, an iron, a vacuum, and more. Kenzz’s brilliant ad copy states, “A never-ending treasure!” as a play on words for its name. Kenzz offers customers discounts of “up to 65%” when they shop with friends and relatives, encouraging them to “Save with your loved ones.” With Kenzz, there’s “Savings, Gifts & Offers Every Day”, giving Cairo’s OOH audience a peek at their app’s interface. Their call to action is “Download the app now.” Got a craving to know more? You should check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to reveal all surrounding this campaign and more campaigns!
