As Summer continues to send its heat waves, Frida is always there with its colorful campaign to add some vibrancy to the OOH scene. Following the Summer vibes that the Home Care brand mastered in the previous campaign. But, this time, the campaign is different; as they say, “good things come in small packages” There’s a little bottle following Frida; it’s nothing but the newest product of Fridal, Wink, to offer more refreshing scents in a smaller package. The campaign’s artwork is vibrant and colorful to match the Summer season and the light scents Fridal offers; you can spot two bottles of air fresheners; the first one is the famous Frida and the new Winky standing beside it; the copy is extremely witty to send the message of promoting a new product in the most brilliant way ever. as Frida bottle says “With you at work,” and Winky says “Me too,” there are different versions of Frida mentions where you can take it, such as home, work, and care. While Winky insists on the same quote, “ Me too.” The geo-distribution is extremely strategic as the campaign targeted busy roads and bridges to place the billboards to reach the broadest audience. At the same time, putting into consideration the target audience and segmentation. ADFor those who can’t commit to the 460 ml air freshener, now you can enjoy the luxurious scents with a 300 ml size; Winky is the newest little member that joined Fridal’s family along with the well-known Frida. Promoting a smaller size product is a well-known marketing technique as companies come up with smaller sizes for their products for several reasons. Smaller sizes offer convenience and portability, cater to different budgets, encourage trial purchases, promote portion control or healthier consumption habits, target specific market segments, and differentiate products from competitors. By providing smaller options, companies can meet various consumer needs and preferences while expanding their customer base and increasing sales. To get to know more about Fridal's other products, you can visit the website and enjoy a wide variety of home care products. ADWe can declare that the campaign is successful on many levels, such as the color choice to grab the attention, the copy that made it easy to understand that there is a smaller bottle that can follow the big one anywhere, and the geo-distribution that targets the right audience. It’s worth mentioning that the campaign used a digital solution, as it provided a more interactive experience for the audience. This will help create excitement and anticipation around Winky’s launch and encourage users to share their experiences with others. To find out more about the campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding the campaign types, kinds, locations, budgets, and media plans, and more.
