The automotive industry continues to get more dynamic and exciting, with new brands and players joining the fray every year. And the latest of these to join the Egyptian market is Jetour, part of a globalized automobile group based in China with over 23 years of formidable experience in automotive engineering. Jetour has partnered with Kasrawy Group, one of the leading automobile dealers in Egypt, and the collaboration has already begun with a spectacular OOH campaign across Greater Cairo, this campaign follows the dealer’s OOH appearance in July 2023 for Citroen.\r\nKasrawy Group has been in business in Egypt since the early 1970s and has become one of the main dealers for almost all the big automakers in the region. The group is known for its commitment to excellence in customer service, product quality, and innovation. With Jetour's addition to the family, the group is poised to take its status to the next level by bringing in a new and exciting brand that is already making waves in the global automobile industry.\r\nThe OOH campaign launched is a reflection of this vision, with visuals that are modern, sophisticated, and suitable for welcoming a star to the group. A dark-themed background with some red lighting highlighting Jetour and its logo creates an impressive statement. The campaign is widely distributed, noticeable, and visible from multiple OOH formats and combinations on busy roads in Cairo. The tagline Jetour is now with Kasrawy Group is prominently displayed along with Kasrawy Group's logo in the bottom left of the ad face. The combination of the visuals, taglines, and style of this campaign is a testament to the standards that Kasrawy Group is known for - bold, innovative, and energetic.\r\nVisit MOOH to get more in-depth information about Kasrawy Group’s OOH campaign.