Damac's latest DOOH campaign for Damac Bay by Cavalli, introduces a wave of seaside luxury residential concepts in Dubai Harbour, one of the city's premier seafront districts. In a city that constantly ups the game of luxury living, Damac's latest offering manages to personify the heights of luxury.\r\nDamac's DOOH campaign follows the brand's OOH appearance in October 2022 and unleashes a whole new level of luxury living in Dubai. This 49-storey Cavalli-inspired sanctuary is an architectural masterpiece of splendor, opulence, and beauty, offering a picturesque experience complete with sky, sun, and sea. The luxury apartments, available in 1, 2, 3, 4, and 5-bedroom variations, offer stunning views of the sea and shore alike.\r\nThe DOOH campaign uses digital screens located on busy roads in Dubai. The visuals showcased in the campaign are elegant and sleek, accurately representing the luxurious offering that Damac Bay by Cavalli provides. The visuals showcase some of the project's luxurious parts and the crystal-clear water of its beach, making you want to dive straight into that blue sea. The elements of the campaign, including Damac's logo and website, are impeccably placed to provide viewers with all the necessary information needed to get started on purchasing of a lifetime. The tagline Damac Bay by Cavalli is a statement in itself on the digital screens, cementing the fact that this is a luxury experience that is unparalleled and unforgettable.