New Zayed City stands as an emerging residential and commercial hub in Giza Governorate, Egypt, nestled northwest of Sheikh Zayed City on the 6th of October. Boasting contemporary conveniences like spacious roads, and well-kept parks, plus a plethora of shopping and dining choices, the city serves as a sought-after destination for both young families and professionals, thanks to its swift connection to Cairo. Billboards showcase a project that is prominently displayed across West Cairo, showcasing a residential endeavor in the vicinity.\r\nEl Gabry Developments, a notable Egyptian real estate developer, excels in crafting both residential and commercial ventures. Their recent outdoor advertising campaign revealed a launching soon residential project within the same locale. Building on the triumph of their previous out-of-home campaign that promoted The 8, they now display a fresh venture: IRA New Zayed, an exclusive gated community offering 118 units comprising villas, twin houses, and townhouses. Nestled strategically facing Beverly Hills, the project also enjoys proximity to key amenities.\r\nEl Gabry Developments employed billboard spaces to subtly introduce the project's name to passersby. Various visuals showcased distinct property types, presenting a gamut of options for potential buyers showing interest. Adorned with the tagline Life Starts Here, the campaign highlights an alluring payment plan and a hotline for action, encapsulating the essence of this exciting new chapter.\r\nYou can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.