Dubai, the thriving metropolis has become the perfect destination for CB2's latest out-of-home campaign. In a bid to captivate the city's design-conscious residents, CB2, the renowned high-design furniture and home decor store, has launched a campaign that seamlessly blends style, innovation, and a touch of whimsy. Seen in the fourth week of July 2023, the campaign employed digital screens and a uni-pole format to effectively engage the passersby. The visual narrative of the campaign focuses on showcasing the intricacies and beauty of CB2's carefully curated collection of furniture and decor, ranging from contemporary pieces to rediscovered vintage icons. The visuals employed in the campaign hit a delicate balance between showcasing the details and designs of CB2's products and promoting the brand itself. Each element, from the brand's logo to its website and location, is skillfully integrated into the visuals. But it is the tagline Designed to make a statement that truly encapsulates the spirit of CB2's OOH campaign. By showcasing the brand's commitment to bold designs that inspire conversations, transform spaces, and evoke emotions, CB2 aims to make a lasting impression on the vibrant and design-savvy community of Dubai.
