After their last appearance, in a monumental twist, Dubai's favorite online marketplace, Dubizzle, is turning back the clock with a captivating Out-of-Home campaign that's set to defy the digital landscape. As Dubizzle reclaims its website and application after being sold to OLX in 2015, the campaign delivers a powerful message in bright red with striking white text that reads, OLX is now Dubizzle. This genius campaign employs the concept of time reversal regarding Dubizzle's journey and the brand's restoration of its original identity. Back in 2015, the digital world witnessed a change when the once-familiar motto Dubizzle is now OLX took center stage. Fast forward to today, and the tides have turned as Dubizzle resurfaces, asserting its dominance with the powerful proclamation that OLX is now Dubizzle. As for the Red and White color scheme the campaign uses, it serves the underlining victorious reclaiming of the brand's identity. The Red color is the primary color catching the audience's attention and symbolizing the brand's revival, while the white color conveys a fresh start aura to the campaign. This campaign speaks to Dubizzle's commitment to its customers and repositions Dubizzle Egypt as one of the pioneering companies in the digital marketplace. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
