BEKO has iced up Cairo’s OOH scene with their new AEROflow technology refrigerator after its last appearance for their Harvest Fresh technology. The home appliances giant in Egypt is coming at you with a new technology to fight food waste and keep food long-lasting. They developed a method that preserves food for a longer period by drawing its inspiration directly from Mother Nature! The revolutionary AeroFlow Technology of the Beko refrigerator gently distributes cold air, preserving the freshness and juiciness of food for a longer time. Fresh food is less likely to become dehydrated thanks to AeroFlow Technology, which minimizes temperature variations at all levels inside the cooling compartment. As a result, it “preserves the freshness of food 30% longer”, as their ad copy states! For comparison’s sake, the visuals display a ripe tomato vs a spoiled tomato that has gone bad. The billboards also include an image of the inside of the impressive fridge, with arrows to mimic the cool air’s movements. Not only that, but they show its gorgeous exterior as well, for “The New Cooling System from BEKO.” Additionally, they add the number for their call center. Need to know more? You should visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to know all about this campaign and more!
