Customers usually buy refurbished gadgets because they're affordable, reliable, environmentally friendly, and allow you to try new devices without a big commitment. Revibe just launched an OOH campaign to promote their services in a highly detailed yet simple way, as the eCommerce brand placed the gadgets they provide, such as mobile phones, PCs, smartwatches, and laptops. The campaign is displayed on bridge billboard, along with the tagline “Like new, but waaay.” on the right side of the billboard, the percentage of the sale with the words “save up to 70%,” along with the website handle. The usage of black as a background color makes the artwork stand out more and helps in delivering the message in a more straightforward way. The geo-distribution isn’t wide yet; it’s strategic as the campaign is placed in a bustled street as a bridge billboard. If you want to know more about consumer electronics OOH, you can access Insiteopdia—your number one reference to the out-of-home campaigns.
