Following their last campaign, featuring exclusive payment plans, Botanica, one of the most exceptional real estate developments and residential programs in the New Administrative Capital, takes off with yet another creative and catchy promotional campaign on Cairo’s billboards. \r\nNew Generation Developments shares the key to lavish living with Cairo’s audience that being at Botanica New Capital, “Where Elegance, Meets Nature”. The new campaign announces the launch of phase three, as well as subtly noting the unmatched payment plans of a 10% down payment and a span of 8 years for installments. \r\nThe billboards feature an elegant wallpaper-like floral design, which not only conveys a sense of growth and prosperity of the project but also creates a positive impression to suggest that Botanica is a vibrant, desirable, and peaceful green environment to live and invest in. The ads also host a vibrant image of a woman wearing an orange hat, as well as drinking a summery orange drink, which all can translate into the desirable gratifying lifestyle we all crave. The image of the woman enjoying her refreshing orange drink evokes positive emotions in viewers, creating a sense of happiness, joy, and contentment, which can be associated with Botanica’s lavish apartments. Creating such unique and eye-catching imagery, Botanica’s billboards stand out and grab onlookers’ attention, aiding the development of being memorable and distinct in such a crowded market.\r\nYou can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.