B.Tech is bringing its strong summer deals to Cairo with a new and enticing outdoor advertising campaign. Starting from July 2023, this promotional campaign offers customers the opportunity to find the perfect installment plan for their needs. Following the success of B.Tech's previous appearances in Cairo's out-of-home scene in June and January 2023, this time the visuals of the campaign are focused and concise. The campaign highlights key information such as the brand's logo, hotline, website, and the availability of installment plans at B.Tech stores. The taglines used in the campaign amplify the benefits and savings customers can enjoy, with phrases like Installment that suits you and more saving interest and The strongest summer offers. These messages appeal to potential customers seeking affordability and value for money. In addition to the standalone campaign by B.Tech, there is also a parallel cross-branding campaign featuring Samsung. This collaboration showcases both brands' logos alongside several Samsung products that are available at B.Tech stores. The visuals consolidate the association between B.Tech and Samsung while highlighting the wide range of high-quality Samsung products available for purchase. Along with the tagline The home loves Samsung, B.Tech's hotline and website information are displayed, encouraging customers to explore the offerings from both brands and make informed purchase decisions. Visit B.Tech today, explore their wide range of products, and experience the satisfaction of finding a suitable installment plan that fits your budget. With the added bonus of Samsung's top-quality products, this partnership brings exceptional value and convenience to your home. Also, visit MOOH and get further information about B.Tech’s OOH campaigns in Egypt.
