Samsung has once again flexed its advertising muscle in the UAE with a new outdoor campaign for its Galaxy Z Fold5 and Galaxy Z Flip5 smartphones added to the Galaxy Z series. The unmissable hoarding format campaign was launched in Dubai during the fourth week of July 2023. The bold black and white-themed visuals present the sleek design and perfect displays of the Galaxy Z Fold5 and Galaxy Z Flip5 smartphones. The only colors highlighted in the campaign are those of the two phones themselves, creating an effect to capture the passersby’s attention. The branding prominently features Samsung's logo in both Arabic and English, alongside the phrases Galaxy Z Fold5 and Galaxy Z Flip5 on the larger hoardings. On the smaller hoardings, these phrases are shortened to Galaxy Z Fold5 | Z Flip, further emphasizing the high-end features of these phones holded by different models in the OOH. This latest outdoor campaign adds to Samsung's already impressive out-of-home advertising portfolio in the UAE, following successful campaigns in June and May of 2023. The company's consistent use of impactful OOH advertising demonstrates a commitment to reaching audiences through effective and memorable marketing efforts.
