HP is a brand that acquired the printers market decades ago. However, there are multiple competitors, but still, HP has aptly won the first spot due to its durability compared to the price. The consumer electronics giant just released an OOH campaign to promote its HP LaserJet Tank Printers range. It’s worth noting that HP’s previous OOH campaign in the UAE was back in 2021, which is a big gap between the current campaign in the previous one. The campaign used the unipole medium to display the printers with a grab-attention copy, “5000 pages of HP toner preloaded.” HP decided to place the number at the start with bold font; it’s a great way to catch the reader's eye and make them want to learn more about the printer. The geo-distribution of the campaign is not that wide, but this is actually a good thing. It means that the campaign is more focused and targeted, which can lead to higher conversion rates. Additionally, the campaign is placed on a highway, which is a high-traffic area. This means that a lot of people will see the campaign, which can also lead to higher conversion rates. Get more about consumer electronics’ out-of-home advertising campaigns on Insiteopedia.
