McDonald's has launched a new outdoor campaign in Dubai, featuring digital screens and lampposts in busy areas throughout the city. The out-of-home campaign promotes the new signature collection, which includes tastefully crafted burgers like the mushroom and spicy crunchy beef and chicken sandwiches. Additionally, the campaign announces that customers can now add Mc Wings to any meal for only AED 5. The campaign's visuals mainly showcase the new products alongside the brand logo and the tagline Tastefully crafted burgers, now much tastier than ever on the ad faces promoting the new signature collection besides announcing adding the Spicy Crunchy Beef to the signature collection. On the other ad face for Mc Wings, the brand placed the tagline Add them to your meal. The campaign is designed to attract customers' attention and entice them to try out the new offerings. In June 2023, the fast-food giant launched an OOH campaign in the UAE to promote its popular Chicken McNuggets. The use of digital screens and lampposts in busy areas is an effective way for McDonald's to reach a large audience in Dubai. By promoting the new signature collection and Mc Wings, the brand hopes to drive sales and increase customer loyalty. The campaign's creative visuals and catchy taglines are sure to grab the attention of passersby and encourage them to visit McDonald's for a tasty meal.
