Just in time for the back-to-school season, Kipling, a well-known fashion brand that is synonymous with stylish and practical bags, has recently unveiled an engaging outdoors ad campaign in Dubai, after their previous ad, with Jashanmal. The campaign's visuals showcase Kipling's latest backpacks from the “Live Light” collection, which are perfect for students of all ages. Kipling's Live Light Collection is a range of bags and accessories that are designed to be lightweight and functional, without compromising on style. The bags come in a range of vibrant colors, making them both functional and fashionable. Whether it's for carrying textbooks, lunch boxes, or gym clothes, Kipling's bags provide ample space and comfort for everyday use. The campaign features visuals of children having fun in a school playground, with Kipling's trendy bags adding a touch of style and functionality to their everyday school routines. The campaign's tagline, Back to School, reminds and encourages students to express their personalities through their fashion choices. The OOH campaign is an excellent way for Kipling to connect with its target audience in Dubai and promote the collection in a fun and engaging way. The playful visuals of kids at a school playground are sure to catch the attention of passersby. On hoardings, the campaign was released in Dubai the third week of July
