Following on their last pop-up, Emirates, the renowned airline and transportation giant, has touched down on Dubai’s DOOH with a captivating campaign, enticing travellers to embark on daily flights to Montréal, from The Emirates Group. The visuals in the campaign are nothing short of breathtaking. The first glimpse showcases the vibrant cityscape of Montréal, with its iconic landmarks and picturesque streets. The imagery transports viewers to the heart of Canada's cultural hub, evoking a sense of wanderlust and curiosity. There’s also a visual of a midair flight, further emphasizing the convenience and accessibility of Emirates' “daily flights to Montréal”, with their red logo and slogan “Fly Better”. The ad copy, Create memories in Montréal with Emirates, sets the tone, perfectly complementing the visuals and emphasizing the potential for creating lasting memories in Montréal. By inviting travellers to explore the city's charms, Emirates taps into the desire for cultural experiences, culinary delights, and immersive adventures. With the additional, Canada is Waiting for You, the airline aims to captivate the imaginations of travel enthusiasts and highlight the allure of Montréal as a destination, adding a touch of urgency to the campaign. It suggests that the city holds untapped treasures, waiting to be discovered by intrepid travellers. Emirates' digital campaign demonstrates the airline's commitment to offering exceptional travel experiences. By showcasing the beauty of Montréal and emphasizing the ease of access through daily flights, the campaign inspires travelers to embark on their next adventure. The new campaign was showcased in Dubai the third week of July, on digital screens.
